Wealth managers: Service will be key to success of 'sleeping giant' Barclays' D2C plans

Reaction to Barclays D2C platform plans

clock • 3 min read

Wealth managers have said Barclays' plans to launch low-cost investment platform, Barclays Direct Investing, is a good move for the banking industry, but its success will depend on the quality of the service.

Barclays has announced plans to combine its banking and investment management divisions to create an online platform which will allow customers to manage their savings, current accounts and investments in one place. Lee Robertson, CEO at Investment Quorum, believes the launch is a good move for the bank as it addresses developments in technology and the idea clients want easy and instant access to all their financial needs. He said: "Barclays has a big customer base and in this increasingly digital age, clients want ready access to all their services. "If it is accurate, timely and...

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