For sustainable investment to succeed, for both investors and the planet, people need to know exactly what it is they are investing in and whether the product’s green credentials marry up with what they were expecting.
Accurate and detailed data and information, therefore, is going to be key to avoiding accusations of greenwashing being thrown at business and investment houses. Research has shown greenwashing to be a primary concern for investors, even greater than fees and performance, highlighting quite how seriously investors value the effect their money has on the world. And this concern will only grow as the market develops. The FCA's Financial Lives Survey found that 80% of respondents wanted their money to ‘do some good' while also providing a financial return and 71% wanted to ‘invest in...
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