Private equity in sport: A growing opportunity

As sporting franchises grow into global businesses, private equity investors are increasingly targeting the sector, with sports teams and franchises providing new opportunities to unlock sources of revenue - often using digital media - through broadcasting and marketing rights. Private equity firms spent $51bn on sports investment globally in 2021, with $22bn spent in Europe alone, according to PitchBook. Activity goes beyond the best-known names in European football or US basketball and includes tennis, motor racing, and equestrian events, among others. Interest from private equity inve...