Last week saw a judicious meeting of initiatives as this year's Good Money Week tapped into the zeitgeist of empowering women, with particular emphasis on encouraging more females to invest.
In its 11th year, Good Money Week - run by the UK Sustainable Investment and Finance Association - launched the ‘Who Fund The World?' campaign on the back of research that found 58% of women do not think financial institutions understand their needs, but are also more likely to invest ethically. The campaign focused on urging financial firms to appeal more to women in response to "the huge disparity between men and women's investments". Good Money Week to target female investors in new campaign for 2018 Charlene Cranny, campaign director for Good Money Week, pointed out women shoul...
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