MAP: What are the key themes in asset management product development?

Shearman joins former colleagues and co-founders of MAP Paul Boughton and Mike Evans at the firm, working with them previously at Legg Mason. Evans and third co-founder Andrew Burchill set up MAP in 2018 to provide marketing, content and thought leadership business for asset managers, with Boughton joining as co-founder in January 2019. The trio have been busy promoting the core service offerings of the business including distribution strategy, sales impact and marketing strategy/product communications and have at least five client groups on board. Industry heavyweights team up to ...