In the first article of the series, acting editor Lauren Mason speaks to LGIM’s head of retail multi-asset funds Justin Onuekwusi about the importance of the campaign, and the three phrases he has chosen to best portray his identity
"It started as a blog written by Gavin [Lewis] that repeated the phrase "I am" in relation to statistics and stereotypes. I read it and immediately associated, almost line-for-line, my lived experience and all of the things that I have felt. It was a powerful moment," explained LGIM's head of retail multi-asset funds Justin Onuekwusi. "Gavin, Darren [Johnson] and I had a discussion over the course of the weekend and that is when we put #IAM into action. On LinkedIn, my first post about the campaign got almost 300,000 views. I was blown away by the impact it had on so many people, and how...
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